Creating a brand identity from beginning to end can seem like a daunting task! No need to fear, R.k. is here to help! Follow along with her in this two-part series as she creates a unique brand identity each day using Illustrator and Photoshop. Tune in to the live stream and watch her bring her brands to life through mood boards, logo design, color palettes, typography, and mockups!
Guest R.k. De la Rosa is the Creative Director at Simmer Studios based in Manila, Philippines: https://www.simmer-studios.com
Host Fabiola Lara is a Chilean-American illustrator, designer, and animator based in Philadelphia. https://www.behance.net/fabiolalara
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Join us LIVE on Behance: https://www.behance.net/adobelive
00:00 Start
02:00 Intro of RK and recap of Day 1
04:00 Project overview
05:25 The project moodboard
07:50 Where does RK find images for moodboards
11:20 Choosing project colors
15:00 Choosing a font
17:30 Does RK design for liquor brands often?
26:35 Creating a wordmark
30:15 Does RK prefer designing Logos or wordmarks?
33:10 Transforming type
36:15 How did RK discover her design style?
44:20 Designing stickers with the shape tool
48:00 Using the Recolor artwork tool
55:10 Advice for font choices
01:00:10 Designing in CMYK vs RGB
01:05:00 Advice for using patterns
01:08:00 Using the image trace tool
01:14:00 Designing more stickers
01:20:45 Advice for starting your own business
01:24:45 How did RK get discovered?
01:26:10 How does RK balance client work and social media content?
01:28:20 Incorporating stickers into the design
01:31:00 Artist Spotlight: Jolo Arante
01:36:25 Advice for case study building
01:41:00 Working with mockups
01:43:15 Where does RK find great mockups
01:46:30 What is RK’s favorite part of the design process
01:50:00 Advice for organizing your projects
01:51:40 A recap of Day 2
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