Tune in with designer Molly Russell on Adobe Live as she develops a brand system for her client, Sincere Cider using Illustrator & Photoshop. This week Molly will take you through her entire process including a brand overview, market research, logo process, color exploration, and packaging evolution. Stay tuned as she leverages existing brand assets to create supplementary elements and packaging designs for additional cider varieties.
Guest Molly Russell is a Senior Designer for Gershoni Creative based in Missoula, Montana: https://www.behance.net/iamthemollruss
Host Julia Masalska is a freelance graphic designer based in Colorado: https://www.behance.net/julia46df
Featured client: https://www.sincerecider.com/
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Join us on Behance: https://www.behance.net/live
Chapters
00:00 Start
02:50 Recap of yesterday + reviewing government packaging requirements
17:00 Advice for stylizing barcodes
29:30 Outlining in packaging design
30:45 Testing the design (designing various vehicle wraps with the branding)
44:30 Advice for using client copy
51:20 Creating a mask
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