A brand motif is the cohesive visual theme that a brand uses to create a recognizable identity, including elements like images, colors, textures, and patterns.
The use of a consistent motif helps reinforce an event’s theme and message, strengthens brand recognition, and sets the tone for the event.
In this video, I’m going to show you how to lay out a set of dynamic visual elements which we will use as part of a brand campaign to promote a fictional Design Exhibition event.
After this video, you’ll be able to work with multiple assets to create complex compositions in InDesign super easily!
So let’s get into it!
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FEATURED LINKS:
📥 DOWNLOAD THE COURSE PDF:
Get the interactive course PDF from the course overview Video:
📥 DOWNLOAD THE COURSE PROJECT FOLDER:
Access all the assets and resources featured in this course from the course overview Video:
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TOPICS COVERED:
00:00:00 Introduction
00:01:38 Layout Overview
00:05:14 Document Set Up In Adobe InDesign
00:06:44 Working With Images In Adobe InDesign
00:15:26 Working With Colour In Adobe InDesign
00:16:50 Layer Hierarchy In Adobe InDesign
00:19:07 Working With Type In Adobe InDesign
00:21:06 Create Permutations In Adobe InDesign
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GDS DESIGN COMMUNITY
This video was created for all my members of the GDS design school community.
If you would like to join the GDS design school community, where we chat about design, give each other feedback and where I set design challenges.
You are all welcome to join for free
JOIN FREE HERE: https://discord.gg/WCCF8cdCYN
See you there
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FOR MORE EXCLUSIVE CONTENT CHECK OUT:
Instagram: https://instagram.com/garethdavidstudio/
X: https://twitter.com/gareth_david
GDS Design School Community: https://discord.gg/WCCF8cdCYN
Facebook page: https://fb.me/GarethDavidStudio
LinkedIn page: https://www.linkedin.com/company/gareth-david-studios
GDS.com: http://garethdavidstudio.com
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#AdobeInDesign #InDesign #InDesigntutorial
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