Coca-Cola is one of the world’s most recognizable brands. Today, the Coca-Cola Company is one of the biggest beverage companies in the world, selling hundreds of brands to consumers in more than 200 countries.
Global and local design teams use Adobe Creative Cloud apps to create all of the designs for every Coca-Cola brand. For the launch of one of the company’s newest brands, Topo Chico, the global design team took a completely different approach. They designed the product entirely in-house producing brand ideation, visual branding options, and virtual photo shoots using 3D renders created in Adobe Substance 3D Stager.
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