Nike has joined forces with New York-based designer Matthew M Williams for a new collaboration that uses data to enhance performance. In this collaboration with NOWNESS, directed by Thibaut Grevet, the power and versatility of the collection is embodied by the intense training movement of two dancers, choreographed by contemporary talent Leo Walk. The performances, shot in a quarry in Ukraine, follows the footsteps of the isolated dancers sporting the new, cutting-edge apparel, where digital renders and human movement demonstrate seamless shifts between the robotic and the rhythmic.
___
Subscribe to NOWNESS here: http://bit.ly/youtube-nowness
Like NOWNESS on Facebook: http://bit.ly/facebook-nowness
Follow NOWNESS on Twitter: http://bit.ly/twitter-nowness
Daily exclusives for the culturally curious: http://bit.ly/nowness-com
Behind the scenes on Instagram: http://bit.ly/instagram-nowness
Curated stories on Tumblr: http://bit.ly/tumblr-nowness
Inspiration on Pinterest: http://bit.ly/pinterest-nowness
Staff Picks on Vimeo: http://bit.ly/vimeo-nowness
Subscribe on Dailymotion: http://www.dailymotion.com/nowness
Follow NOWNESS on Google+: http://bit.ly/google-nowness
source
