Bran Ferren: To create for the ages, let’s combine art and engineering

When Bran Ferren was just 9, his parents took him to see the Pantheon in Rome — and it changed everything. In that moment, he began to understand how the tools of science and engineering become more powerful when combined with art, with design and beauty. Ever since, he’s been searching for a convincing modern-day equivalent to Rome’s masterpiece. Stay tuned to the end of the talk for his unexpected suggestion.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited to give the talk of their lives in 18 minutes — including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts.

This talk is licensed under CC BY-NC-ND 4.0

Learn more at https://www.ted.com

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