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In March 2024, Canva bought ‘Serif’ which is the parent company of Affinity. The acquisition cost $380m USD. The goal of buying Affinity was for Canva to begin positioning itself as more of a serious design software company. In this video Daniel Scott gives his take on the acquisition, what it means for designers and how it affects Adobe!
0:00 Let’s talk about Affinity!
0:15 Is this the start of the Post-Adobe Era?
2:15 Why is Affinity now a competitor to Adobe?
3:25 Would Dan switch from Photoshop, InDesign, Illustrator?
4:48 Can Affinity be a replacement as a Graphic Designer?
5:15 What is the cost of Affinity vs Adobe?
6:25 When is the Affinity course coming?
7:31 While Canva buy Davinci?
7:48 Canva buys/creates a UX Software
8:26 Adobe changes their pricing model
9:40 Affinity becomes the starting point for new designers
#canva #affinity #adobe
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