Ædifica designs BonLook’s first concept store
A unique customer experience in the eyewear industry
Montréal, Canada, 2016-03-17 –
Young, Quebec-based eyewear designer and retailer BonLook unveiled its first concept boutique at the Fairview Pointe-Claire shopping centre. The contemporary, innovative space created by Ædifica delivers a unique customer experience in the eyewear industry.
“The virtual world dips into the physical with this new concept store. After BonLook’s early success with online sales, it was time to create a complementary, tangible connection to the brand,” says Ædifica Design Director Stéphane Bernier.
The boutique offers a fresh take on shopping for prescription glasses. There is no cash register or counter in this hassle-free environment. Customers carry out transactions in-store but online, as if they were shopping from home or a café. Human interaction is more relaxed, the experience more rewarding. The limited space inspired Ædifica’s designers to create a minimalist layout with floor-to-ceiling mirrored walls that enhance the beauty of the frames on display and convey a sense of spaciousness.
Ædifica worked with top names in the Quebec design industry to achieve a total look: Lambert et fils lighting, Larose Guyon table accessories, Coop ÉTABLI furniture and Dahls uniforms. “The boutique is a superb example of Quebec savoir-faire – it’s something we can all be proud of,” Bernier added.
A second concept boutique is set to open at Carrefour Laval in May.
Ædifica is an award-winning full service architecture and design firm with offices in Canada and the United States. Ædifica has been in business since 1980. Our integrated team of architects, designers, engineers, communicators and project managers, some 170 professionals in all, share a common goal: the creation of evocative and enduring spaces. Ædifica has a proven track record of success in large-scale project management, institutional architecture and real estate development.
Founded in Montreal in 2011, BonLook’s mission is to make customers look good and see well, making eyeglasses a must-have fashion accessory. BonLook is the ultimate fashion destination for your eyewear wardrobe, and is revolutionizing the eyewear buying experience through multi-channel shopping options. BonLook offers prescription eyewear at an unparalleled value.
– 30 –
- Alice Lemieux, Communications Manager
- 514 844-6611, ext. 3948