A305/20: Moderne and Modernistic



In the context of the exhibition The University Is Now on Air: Broadcasting Modern Architecture, the CCA presents twenty-four broadcasts from the course A305, History of Architecture and Design 1890–1939, by The Open University. To learn more about the project, visit https://www.cca.qc.ca/A305.

Looking back at British architecture in the 1930s, there were a significant number of buildings which looked modern to the lay man, although purist advocates of modern architecture scorned them as dangerous aberrations, calling them “Moderne” or “Modernistic.” In television broadcast 20, Geoffrey Baker considers some of the ingredients of the “Moderne” idiom, with examples drawn mainly from commercial architecture (including Wallis, Gilbert and Partners’ Firestone and Hoover factories) and seaside architecture (Joseph Emberton’s Blackpool Pleasure Beach buildings and Oliver Hill’s housing at Frinton-on-Sea).

Written by Geoffrey Baker, directed by Nick Levinson, produced the BBC/Open University, aired 13 September 1975 on BBC2.

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