A great hotel experience is "much more than just design," say AHEAD Asia awards judges

The best hotels offer guests unique local experiences, says jury members for the AHEAD Asia hospitality awards, in this movie produced by Dezeen.

Now in their second year, the AHEAD Asia 2018 awards were presented in a ceremony at the Andaz hotel in Singapore earlier this month, celebrating the best in hospitality design from across the continent.

In this movie, which Dezeen filmed in Singapore for AHEAD, the judges claim that design was just one of the things they were looking out for when assessing the submitted entries.

“More and more of what we do is not about the things that go in the space,” says Wimberly Interiors director Christine McGinnis in the film.

“It’s really about how it makes people feel and part of that is the notion of the local context. People are looking to take something away from their stay or their experience. They want to learn something.”

Read more on Dezeen: https://www.dezeen.com/?p=1199160

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