Join Christina Jackson on Adobe Live as she works on fun and quirky packaging for an organic snack pack! From mood boards and logo design to illustrations and final mockups – follow along as she takes you through her entire creative process. Make sure to tune in as Christina will be adding your feedback directly to her designs!
Guest Christina Jackson is a Logo and Brand Identity Designer and founder of Club Creative based in Manchester, UK: https://www.clubcreativeltd.com/
Host Alex Lazaris is the Creative Director of Lazaris, an independent brand studio based in Portland: https://www.behance.net/alexlazaris
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Join us LIVE on Behance: https://www.behance.net/adobelive
00:00 Start
02:25 Christina’s work and plan for Day 1
04:35 Mood boards and font searching
10:58 How many options to send clients
15:57 Planning content for social media
19:03 Creating a brand palette
28:23 Cheesie puns
31:45 Creating artwork for the Cheesie brand
37:39 Line profiles
41:37 Using the brush tool in AI for an organic feel
44:44 Christina’s freelance journey
48:26 Biggest challenges of freelance
51:28 Christina’s offerings
59:53 Where Christina’s ClubCreative name came from
1:07:23 Mockup resources
1:13:22 Illustrating basil leaves
1:15:46 Where Christina finds her inspiration
1:20:56 Christina’s favorite projects
1:26:05 Refining the illustration options
1:29:20 Creating a mockup – tips and preferences
1:32:47 Combining photography with the illustrations
1:39:40 Continuing placement of illustrative elements
1:47:21 Plan for day 2
1:52:25 Recap and wrap up
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