11 Howard hotel in New York will "look better not worse in five years", says Anda Andrei



Designer Anda Andrei explains how the interiors of the 11 Howard hotel are designed to age over time in this movie Dezeen filmed for the AHEAD Awards in New York.

11 Howard, which is shortlisted in five categories at the inaugural AHEAD Americas hospitality awards, is a renovation of a former Holiday Inn in Soho, New York.

Due to zoning regulations in that part of the city, the hotel does not feature a traditional lobby with check-in and concierge desks. Rather, guests enter a small space on the ground floor with a handful of tables and chairs and are checked in by members of staff with iPads.

“In Soho you are not allowed to have more than 1000 square feet of hotel function on the ground floor,” Andrei explains in the movie, which Dezeen filmed for AHEAD in New York.

“So we came up with the idea to eliminate the old-fashioned check-in desk.”

Andrei, who worked together with Danish design studio Space Copenhagen on the interior design, says getting rid of the check-in desk gave them the freedom to design the lobby like a “sculpture garden”, which features a mobile by artist Alexander Calder suspended from the ceiling.

Read more on Dezeen: https://www.dezeen.com/?p=1101570

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