Welcome to Lesson 2 of the logo design series!
In this tutorial, you’ll learn the complete professional logo design process — from understanding the client brief and research to creating sketches, refining your best ideas, and turning them into polished vector artwork in Adobe Illustrator.
Many beginners jump straight into Illustrator without strategy — and that’s where they go wrong.
In this video, I’ll show you the 6 essential steps every designer must follow to create logos that are meaningful, memorable, and effective.
🪶 What You’ll Learn:
Step 1: The Brief & Research — How to ask the right questions and understand your client.
Step 2: Mind Mapping & Brainstorming — Turning ideas into visual concepts.
Step 3: Sketching — Exploring creative directions on paper.
Step 4: Refinement — Selecting and improving your best concepts.
Step 5: Digitization — Building the final logo in Adobe Illustrator.
Step 6: Presentation & Delivery — How to showcase your logo professionally with mockups.
By the end of this video, you’ll understand how professional designers move from a blank page to a finished vector logo design — ready for clients or your portfolio.
🎨 Perfect for: beginner to advanced designers, students, and anyone learning logo design theory.
📚 Watch next:
▶ The 5 Principles of Logo Design : https://www.youtube.com/watch?v=P3Zaeh5CVWc
▶ How to Design a Professional Logo in Adobe Illustrator: https://www.youtube.com/watch?v=glBTxfggRp4
► Download Stoke Photos Collections :
✅Envato Element: https://1.envato.market/B0doxB
✅IStock : https://www.istockphoto.com/
✅Unsplash: https://unsplash.com/
✅Pexels : https://www.pexels.com/
✅Shutterstock : https://www.shutterstock.com/photos
► Download creative Resources:
✅Unlimited Photoshop Actions, Plugins, Brushes, Assets: https://1.envato.market/5g0PAb
✅Ultimate Font Bundles : https://1.envato.market/AWMXmK
✅Graphic design Templates, Mockups : https://1.envato.market/1rdQ1D
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▲Gumroad Store!
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Professional Logo Design Pack!:
▲PLD Vol-1!: https://gumroad.com/l/JxlA
▲PLD Vol-2!: https://gumroad.com/l/QgRvG
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