“The typical person living in a small apartment in New York, before the pandemic, they could end up rationalizing the idea of living in a tiny, dysfunctional shoebox,” says Hasier Larrea, CEO of transformable space company Ori. “All of a sudden, all of that changed. And what we are seeing, and this is key, is that people are starting to expect more from their spaces. Spaces need to be more, and that’s where we come in.”
The pandemic has accelerated demand for Ori’s line of products and paved the way for a future where square footage need no longer come at the expense of physical space. Hasier spoke to Sidewalk Talk editors Eric Jaffe and Vanessa Quirk from his 600-square-foot, Ori-equipped apartment about the company’s mission to make the built environment more sustainable and affordable.
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