Join Creative Executive Nick Longo on Adobe Live as he designs the identity and branding assets for a fictional client in Illustrator and Photoshop CC. Today, Nick will establish the brand values, positioning, archetype for a fictional boutique hotel called Yukon. Stay tuned and learn from Nick as he teaches a 6 week design course in 3 days!
Nick has over 20 years of design experience in the retail industry. He owns and operates his own branding agency that specializes in product launches, corporate identity and retail execution.
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►Check out Nick’s Behance: https://www.behance.net/longo
►Click HERE for part 2: https://www.youtube.com/watch?v=MT76Earyxi0
Intro: 3:25
Plan for the week: 13:20
Brands & Branding 101: 20:40
Work begins: 43:18
Wrap up: 1:20:51
► Click HERE to watch LIVE: http://bit.ly/AdobeLiveBe
► Click HERE to watch REPLAYS: http://bit.ly/AdobeLiveReplays
► View our SCHEDULE: http://bit.ly/AdobeLiveSchedule
Music by Chillhop & Andrew Applepie
http://chillhop.com/listen
https://andrewapplepie.com/
