Join Brand Identity Designer Andrew Hochradel on Adobe Live as he creates a brand identity package for a fictional awards show called the Credit Awards! An awards show for people behind the scenes, Andrew will focus on logo design, type design and brand concepts. Stick around to learn how he applies a brand identity system and presents it to clients!
Andrew is a brand identity designer and partner at Black Roses, a brand experience agency. You may have seen him on stage hosting Creative South or heard one of his talks at Creative Mornings!
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Join us on Behance: https://www.behance.net/live
Check out part 2: https://www.youtube.com/watch?v=SxDjFfBEBZs
Check out part 3: https://www.youtube.com/watch?v=ejqMiNj0fBc
The creative brief: 7:50
Andrew’s process: 19:00
How to find a font: 30:40
Why some fonts work better than others: 54:10
How to find matching fonts: 1:00:52
Exploring visual design styles: 1:14:27
Andrew’s sketches: 1:16:53
Design work begins: 1:19:04
How to create a gold foil texture: 1:42:47
Website: https://andrewhochradel.com
Music by Chillhop & Andrew Applepie
http://chillhop.com/listen
https://andrewapplepie.com/
