Join Designers Amy and Jennifer Hood on Adobe Live as they create branding and identity for Eterneva, a company that turns ashes into diamonds. This week they will discover logo concepts, define brand guidelines and create business collateral in Illustrator, Photoshop and Indesign CC!
Amy and Jennifer are twins as well as co-founders of Hoodzpah Design, a branding firm for design-driven companies. The dynamic duo also runs a goods company called Odds and Sods and #ConnectingThings, an offline and online creative community with chapters in 4 states.
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Join us on Behance: https://www.behance.net/live
Check out part 1: https://www.youtube.com/watch?v=8N0zmrZnL0M
Check out part 3: https://www.youtube.com/watch?v=5-LpXFSFeVs
Intro and recap: 1:39
Presenting a logo to your client: 11:55
How to pick colors for a logo: 18:23
When to offer a full copyright license: 27:00
How to mockup your work: 38:59
Client feedback: 55:40
How to create a custom brush: 1:00:45
How to truly center text: 1:48:30
Website: https://hoodzpahdesign.com
Music by Chillhop & Andrew Applepie
http://chillhop.com/listen
https://andrewapplepie.com/
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