How do you improve the letterforms in your logos? How do you optically balance your logo designs? How do you improve the overshoots of your curved typography?
In this episode, Chris Do, carefully adjusts the details of this “devote” logotype.
0:46 – problems with the logo
0:54 – What are overshoots?
1:18 – Matching thicks and thins
1:44 – Aim for optical balance
3:18 – Finessing the letter thicknesses
3:40 – Comparing to Bauer Bodoni
4:50 – Study well-drawn typefaces
6:30 – Simplify your illustrator curves
8:05 – Compare each logo version
8:23 – How to draw an “e” in Adobe Illustrator
#LogoDesign #Tutorial #AdobeIllustrator
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Host– Chris Do
Content Director– Matthew Encina
Cinematographers– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
Editors– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Social Team– Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne
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