What is the design process from beginning to end? How do you come up with a good concept? How do you create a YouTube thumbnail that has a high click-through rate? Design #WithMe
In this video, Matthew Encina shares his graphic design process for creating interesting thumbnail images using Photoshop, a halftone printing process, a few analog tools, and his camera. Matthew also shares the results of A/B testing thumbnail variants, and which design lead to the best results (CTR).
00:32 – Video: “The Truth About Your High Expectations and Your Creativity.” https://youtu.be/bm9BrG5EiNA
00:40 – Why YouTube Thumbnails and Titles are Important
00:47 – What are the Characteristics of a Good YouTube Thumbnail
00:58 – Conceptual Thinking: How do you come up with the idea?
01:33 – Thumbnail Design Process from Beginning to End
03:50 – How do you create the Halftone Effect in Photoshop?
06:23 – Tips for Designing a YouTube Thumbnail
07:10 – A/B Testing YouTube Thumbnails and the Results
07:49 – Overview of the Creative Process.
Written, Directed and Produced by Matthew Encina
@Matthew Encina
https://www.instagram.com/matthewencina/
https://www.matthewencina.com/
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