What font should you use? What are the design trends right now? If you ask James Victore, he will say these questions don’t matter. What matters is finding your voice to do interesting work that is specific to you.
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00:57 – Learn the Rules then, break them
01:52 – Don’t decorate crap. No one cares what your type looks like if your words are not worth reading
02:47 – There are no Ugly type faces. There are only Ugly Designers
03:25 – There is no ‘right’ font. You are a magician make your own.
04:57 – Sometimes the wrongest type choice is the best type choice
06:05 – Avoid any tricks available from a pull-down menu.
06:15 – Technology is not the answer – YOU are the answer.
06:26 – Avoid trends. Create your own style and stop following the herd.
07:18 – Feck Perfuction
08:48 – Following the rules makes your work look like everyone else’s
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Host– Chris Do
Content Director– Matthew Encina
Producer – Mark Contreras
Cinematographers– Ricky Lucas, Jona Garcia
Editors– Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
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Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre, Champion Gothic
Futur theme song— Adam Sanborne
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