When Yael Naim read in an interview that the last song to make Belgian singer-songwriter Paul Van Haver, aka Stromae, cry, was her track Coward, she invited the Belgian singer-songwriter—alongside filmmaker brother Luc Junior Tam and director Martin Scali—to use the song for his directorial debut. Here, the director trio explain the story behind the video:
“The video tells the story of an old woman trying her best to get through a difficult time in her life. A former superhero now retired, our heroine is in denial of her ageing, not completely accepting of the physical changes that are happening to her.”
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