Win Customers’ Hearts With Data—Google’s Neil Hoyne Masterclass



What if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps.

Join us as Neil Hoyne, Google’s Chief Measurement Strategist, discusses with Chris Do, the rules that apply when looking to use data to convert more customers!

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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Mark Contreras, MOCS Media
Futur Theme Music: Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

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