What To Do When People Say “I Can’t Afford You”



Do you often hear “Sorry, I can’t afford it” from potential customers?
Matt Essam runs through how a sales technique called grandfathering can turn a no into a yes.

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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Greg Preece
Futur Theme Music: Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
00:00 Understand the problem
00:43 Making sales
01:11 When they can’t afford it

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