"We must design a new way of living" | Designer Bruce Mau | Louisiana Channel



If you are interested in the ground-breaking work of Bruce Mau, this is the one interview to watch. “Design is a mindset – of optimism and action. We cannot afford the luxury of cynicism.”

Find out, how architecture and design can form and change the world we all are sharing. Designer-icon Bruce Mau here takes us through his life, career and design philosophy. Learn how the later was formed by growing up on a farm, the cold Canadian winter and why empathy is the beginning of all good design. “The way we live is either left to chance or it is designed. The moment you want specific outcomes, you are designing your life.”

“If you think about the way we do almost everything today, it’s still designed around an outmoded understanding of science, it’s still designed as if we owned nature and that we are not part of nature, it’s still designed as if nature is unlimited and we have unlimited resources to deal with, it’s still designed as if there were no implications to the decisions we make. When in fact all of those things have now changed. We now understand there is a real limit to the boundaries of nature, we are part of nature, and where we fail to design, we design for failure. We ensure that we are going to destroy the ecologies that sustain us.”

Bruce Mau (b. 1959) is a Canadian designer. Mau began as a graphic designer but has later extended his creative talent to the world of architecture, art, films, conceptual philosophy and eco-environmental design. From 1985-2010, Mau was the creative director of Bruce Mau Design (BMD), and in 2003 he founded the Institute Without Boundaries in collaboration with the School of Design. In 2010, he went on to co-found The Massive Change Network in Chicago. Mau is the recipient of prestigious awards including the Chrysler Award for Design Innovation in 1998, the American Institute of Graphic Arts Gold Medal in 2007, the Philadelphia Museum of Art’s Collab Design Excellence Award in 2015, and the Cooper Hewitt 2016 National Design Award for Design Mind – for his impact on design theory, design practice and public awareness. In 1998, Mau designed a widely circulated 43 point manifest called ‘The Incomplete Manifesto for Growth’, which assists its users in forming and assessing their design process. Mau is also the author of iconic books such as ‘S, M, L, XL’ (1995) with Rem Koolhaas: an architecture compendium that quickly became a requisite addition to the shelves of creatives. In June 2020, he will publish ‘MC24’, which features essays, observations, project documentation, and design work by Mau and other high-profile architects, designers, artists, scientists, environmentalists, and thinkers of our time.

Bruce Mau was interviewed by Marc-Christoph Wagner in connection with The World Around conference (https://theworldaround.com/) in New York City in January 2020.

Camera: Jakob Solbakken
Edited by Klaus Elmer
Produced by Marc-Christoph Wagner
Copyright: Louisiana Museum of Modern Art, 2021

Supported by Den A.P. Møllerske Støttefond

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