Vans launches exhibition space in Covent Garden concept store

Dave Bell, creative partner at KK Outlet, explains how an exhibition space in Vans’ new store in London gives a platform to emerging artists in this video produced by Dezeen for the streetwear brand.

Vans’ newly-opened Covent Garden concept store features a creative space in its basement.

The space was launched last week with the opening of a three-month residency in collaboration with KK Outlet, a gallery run by creative communications agency KesselsKramer.

The residency will comprise three month-long exhibitions, beginning with one titled Everyday Play, which gathers eleven artists who were asked to use everyday objects to create pieces of art.

“We asked our eleven artists to take ordinary objects and make them extraordinary,” states Bell in the video interview, which was filmed by Dezeen in the exhibition space.

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