Probably the best example of how two competing firms pitch a new client. Here’s the breakdown and the strategies that both used to win. Be the first to raise objections otherwise you will appear defensive in the eyes of the client. It seems odd, almost counterintuitive to actually bring up something that you’re afraid that the client might ask. FBI negotiator, Chris Voss, advises making an “accusation audit”—a list of things the other party might accuse you of, and then say it first. In AMC’s series “Better Call Saul” there are two excellent examples of how two master sales people pitch a new client.
In our sales training module, I refer to this as the “8 Mile” rule. Like famous rapper Eminem did at the climax of the film 8 Mile, he is the first to bring up what his opponent might say about him, leaving him speechless.
Want to learn how to overcome objections just like this? Check out:
👉See our Academy Channel: https://goo.gl/vB9zoP
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/
Love the content? Become a sustaining member for $5/mo today.
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books
Kits & Proposals:
Visit our website:
We love getting your letters. Send it here:
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
🙏 Support The Futur by purchasing through our affiliate links:
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3
✍️ Sharpen your skills by taking a course, using our affiliate links:
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur
🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: https://bit.ly/2T647tR
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Host: Chris Do
Content Director: Matthew Encina
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music: Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic