Two Approaches To Talking About Budget With Clients

If you talk about budget early on, does it impact how the client feels about you? Does it make you feel like you’re not an invested partner?

How does logic and emotion play into your business decisions? Should you make all business decisions logically or emotionally? How do logic and emotion play into client relationships?

Chris and Shannon unpack what it means to make decisions with not only your business cap on but your emotional one too.

0:20 – Emotion affecting your decisions
0:58 – Relationship over budgeting
2:04 – Focus on the end results with prospects
05:06 – Relationships are a two-way street
06:02 – Don’t let the budget choose your clients
08:00 Whiteboard animation & diagram
08:46 – Be a confidant
09:08 – Have genuine intentions

Shannon Gabor


#thefutur #BusinessOfDesign #logicVSemotion #ChrisDo #ShannonGabor


We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:

Love the content? Become a sustaining member for $5/mo today.


Kits & Proposals:

Visit our website:

FREE resources:

Mandarin (Chinese) Subtitles on UiiUii

Creative Market:

Futur Podcast on iTunes: 🎙

Host– Chris Do
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Jona Garcia
Live Editor– Erica Pead
Editor– Ricky Lucas
Futur Theme Music – Adam Sanborne
Typefaces: Futura, Din, Helvetica Neue
Futur theme song— Adam Sanborne


Save This Post
ClosePlease login

No account yet? Register