The Sketch collection

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Press kit - Press release - The Sketch collection - Studio Beam

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Press kit - Press release - The Sketch collection - Studio Beam

The Sketch collection

Tel Aviv-Yafo, Israel

Studio Beam

A divine purified experience of pure structural contour.


Tel Aviv-Yafo, Israel, 2015-05-20 –

The Sketch collection comprises the yearning for de-clutter from modern noise, pollution and attention deficit disorder into a divine purified experience of pure structural contour.

The collection items are a delicate design of luscious curved wires into elegant see through pendants and wall lamps, unique and suitable for home, office and commercial spaces.All collection items are handmade, silver soldered and powder coatpaint finished, available in a 5 color selection: Green, Red, Blue, Blackand White.

Sketch collection items include:

Diamond. Diamond contour made under pressure, crystallized composition of carbon

Big Girl Diamond pendant.” Big girls-need big diamonds” (Elizabeth Taylor)

Marco. Delicate contour of luscious curved wires

Gropius 1919. homage to one of the greatest art movements of the 20th century-The Bauhaus

Romanov. Inspired by the sky line of Russian architecture

Elena. Sensual and mysterious contour of Elena -a Russian name meaning shining light

Studio beam is a design studio based in Tel Aviv Israel. The studio designs & manufacturers unique high end lighting fixtures.  

They love the challenges of design and hold a very dynamic approach to the design process, each process starts from a different beginning  point – technological, material or conceptual, smart design techniques are applied in order to achieve design synergy between material form and technology.
The studio collaborates with other designers and architects from different fields and expertise in order to realize a shared vision.
 
The Studio Beam design team includes three designers working together and achieving the almost impossible: Design and creation in a threesome.

The unique way in which they are complementary of each other produces a working process in which  material- follows function-follows form. Their ongoing process always begins with throwing a new material in the center of the design triangle- with new passion for  new possibilities, and studying it’s DNA structure function- which leads to a  new dialogue  form.  The three designers always insist that the path itself be guided by a map of simplicity.

The design path of each new object is over when the threesome feel they have  achieved the learning experience that is latent in it, and only then they can move on to the next learning experience, the next material adventure.


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Press kit | 1577-03 - Press release | The Sketch collection - Studio Beam - Industrial Design - Diamonds- from the Sketch collection by studio Beam - Photo credit: Yoav Gurin

Diamonds- from the Sketch collection by studio Beam

Photo credit:
Yoav Gurin

Press kit | 1577-03 - Press release | The Sketch collection - Studio Beam - Industrial Design - "Big girls- need big diamonds"  - Photo credit: Yoav Gurin

“Big girls- need big diamonds”

Photo credit:
Yoav Gurin

Press kit | 1577-03 - Press release | The Sketch collection - Studio Beam - Industrial Design - Elena by studio Beam - Photo credit: Yoav Gurin

Elena by studio Beam

Photo credit:
Yoav Gurin

Press kit | 1577-03 - Press release | The Sketch collection - Studio Beam - Industrial Design - Gropius 1919    by studio Beam - Photo credit: Yoav Gurin

“Big girls- need big diamonds”

Photo credit:
Yoav Gurin

Press kit | 1577-03 - Press release | The Sketch collection - Studio Beam - Industrial Design - Marco from the Sketch collection by studio Beam - Photo credit: Yoav Gurin

Marco from the Sketch collection by studio Beam

Photo credit:
Yoav Gurin

Press kit | 1577-03 - Press release | The Sketch collection - Studio Beam - Industrial Design - Romanov- from the Sketch collection by studio Beam - Photo credit: Yoav Gurin

Romanov- from the Sketch collection by studio Beam

Photo credit:
Yoav Gurin

Press kit | 1577-03 - Press release | The Sketch collection - Studio Beam - Industrial Design - Marco - from the Sketch collection By studio Beam - Photo credit: Yoav Gurin

Marco – from the Sketch collection By studio Beam

Photo credit:
Yoav Gurin

Press kit | 1577-03 - Press release | The Sketch collection - Studio Beam - Industrial Design - The Sketch collection by studio Beam - Photo credit: Yoav Gurin

The Sketch collection by studio Beam

Photo credit:
Yoav Gurin

Press kit | 1577-03 - Press release | The Sketch collection - Studio Beam - Industrial Design - The Sketch collection by studio Beam - Photo credit: Yoav Gurin

The Sketch collection by studio Beam

Photo credit:
Yoav Gurin

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