The Six Key Elements of Brand Identity



What is Brand Identity and why is it important? It may be a little different than you think. In this video, our guest instructor, James Martin (aka Made By James), is going to look at the key elements of Brand Identity, and why it is so useful in positioning both yourself, and a client in the best possible way. Because, as Sasha Strauss say’s “If you don’t position yourself, you will be positioned!”.

Want to learn more about Brand Identity Design? Check out Made By James’s course on The Futur: https://thefutur.com/course/brand-identity-design

Check out this episodes free PDF: https://www.dropbox.com/scl/fi/wihorx6hmodf1r6fn46e6/episode-1.pdf?rlkey=yqlnnkytcg6h7j82yaf5a8wi8&dl=0

In this episode:
00:00 – Intro
00:08 – What Brand Identity Is
01:05 – Positioning a Brand
01:35 – The Six Key Elements to Brand Identity
02:10 – Sound and Sensory Elements
02:46 – Why Is Positioning Important?
03:00 – Managing Brand Image
03:29 – Consistency
04:07 – Takeaways

#branding #brandidentity #brandidentitydesign

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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media

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