The opportunity to design for the experience: Luca Mascaro at TEDxLugano

Luca is an experience architect who always wants to push the discipline forward. In over 10 years of work and teaching experience, he has developed some new and innovative ideas in experience design that we believe are worth spreading. At Sketchin, the design company he founded and now leads, Luca is always trying to apply his own approach to experiential design to the company’s projects. Sketchin’s goal is to understand, design, and make possible user and consumer experiences that go beyond people’s expectations by means of the newest technology.

A short story about a trip to Hong Kong perfectly encapsulates what the future of design holds for Luca Mascaro. Many people argue that the purpose of design lies somewhere between form and function, Luca argues that truly great design comes from working with the user’s entire experience in mind. When done correctly, the results are beautifully unnoticeable – you’re able to live your life freely without thinking about the products you come into contact with.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

About TEDx

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

This talk is licensed under CC BY-NC-ND 4.0

Learn more at https://www.ted.com/tedx

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