The Making of the Adobe MAX 2017 Identity | Adobe Creative Cloud



Thomas Wirtz is a German communications designer living in Düsseldorf. His Master’s thesis, “BTW,” caught our eye on Behance. It’s based on an experiment that evolved into a font he designed and 3D-printed, and a variety of physical materials that he ran through those printed letters. The combination of precise type and organic experiments captivated us, and we asked him to adapt the concept for the 2017 Adobe MAX conference identity.

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