The Arrivals creates "playful yet performative" weather-themed pop-up



Translucent polycarbonate panels are used to separate different shopping zones outfitted to specific weather conditions in this pop-up shop in New York designed by fashion brand The Arrivals.

The Arrivals is the brainchild of architect Jeff Johnson and entrepreneur Kal Vepuri, and the two have teamed Brooklyn experiential studio Early Spring led by Kamil Tyebally to create the temporary shop.

Called the OutThere Lab, the pop-up features three zones designed around different microclimates with the aim to promote people outside wearing The Arrivals gear.

“The idea of providing a tool kit for getting out in the elements is one of the inspirations for this space,” Johnson told Dezeen.

“Playful yet performative, it is the last stop for explorers to stock up on equipment and gain valuable insight from seasoned guides to face the elements of the omitted Out There,” he added.

“Everyone that works here will be talking guides, really thinking not only through the performance of the products but also the environments that they’re made for, with a clinical approach.”

The Arrivals pop-up is located in New York‘s SoHo neighbourhood, within a narrow 2,000-square-foot (186-square-metre) space that is only visible from its glass front door. A corridor just beyond the entrance features a long desk area checkouts and customer queries.

Read more on Dezeen: https://www.dezeen.com/?p=1423576

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