How do you design a good logo? What makes a logo great? How do you create a good logo? What are the rules and design principles behind logo design?
In this video, Sagi Haviv tells us his 3 tips for what makes a good logo:
1. Appropriate – logos should be appropriate in it’s feeling.
2. Distinctive & Memorable – It has to be unusual enough to persist in our mind. It should pass the “doodle test.”
3. Simple – It needs to be able to be produced in every pixel size.
When you strike the balance of these 3 things, you have a good logo.
Check out our full interview with Sagi here:
Chermayeff & Geismar & Haviv is the brand design firm behind many of the world’s most recognizable trademarks. Since 1957, the firm has pioneered the modern movement of idea-driven graphic design across every discipline, specializing in brand identities, exhibitions, print and motion graphics, and art in architecture.
#logo #sagihaviv #createlogo
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