Why should you be able to tell someone 20 things they don’t know? What’s the difference between news, content and insight? Why does that matter? What separates people that accomplish something and those that don’t?
In this episode, Chris talks to David C. Baker. They discuss why you should be able to tell someone 20 things they don’t know in an exercise he calls “Drop and give me 20”, that’ll position you as an expert. If you don’t have 20 then you should write down questions from your clients.
David Baker charges $18k a day to advise firms. He’s helped over 900 firms. The Leading Authority on Positioning, Reinventing, and Selling Firms in the Creative and Digital Space—David C. Baker has been called the expert’s expert by the NY times. He’s here to help you become an expert.
David C Baker
@DavidCBaker (social)
The Business of Expertise:
https://www.expertise.is/#book
Check out the full conversation with David Baker here:
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