The medal handed out to Nobel Prize winners at the first awards in 1901 is the inspiration behind Stockholm Design Lab’s rebrand for the prestigious awards.
The Swedish studio was influenced by the art nouveau design of the medal and its lettering when developing the logo, colour scheme and typography for the awards and its online platforms.
Stockholm Design Lab created two typefaces for the new visual identity. The primary typeface, called Alfred Sans after the prize’s founder Alfred Nobel, takes inspiration from early twentieth-century letterings like Akzidenz-Grotesk and Futura, with the upper case letters based on classic geometric shapes.
A secondary font called Alfred Serif also features in the rebrand. “Both typefaces are designed to fit together and complement each other, functionally as well as aesthetically with a focus on readability and thus secure long-term usage,” said the studio.
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