Snøhetta has teamed up with the Wikimedia Foundation to develop a new visual identity for its global organisation that will be generated in partnership with volunteers from around the world.
The nonprofit organisation that operates Wikipedia asked Norwegian design and architecture firm Snøhetta to help it create a branding system, that supports Wikimedia’s stated objective of “setting knowledge free”.
The foundation’s owners were concerned that the existing Wikimedia name and branding is not known or understood by many people, which is having a negative impact on its potential for expansion.
By shifting the focus of the brand onto the much more familiar Wikipedia name, the organisation is hoping to simplify the way it presents its projects and purpose to volunteers, partners and donors.
Read more on Dezeen: http://www.dezeen.com/?p=1458800
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