Don’t miss our 2023 Europe Tour: https://bit.ly/futureuro23
What happens when a prospect asks you to solve a problem they don’t believe matters? Like when you ask, how would doing this improve your business? And they say, it doesn’t really matter.
What should you do?
Small problems → small impact → small budget
Big problems → big impact → big budget
What Jim Rohn said “Don’t major in the minors”. Don’t make a big effort for something that has minimal consequence.
Find a big problem to solve. Then solve it.
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Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
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The step-by-step blueprint and coaching program designed to get your creative business off the ground:
https://thefutur.com/accelerator
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The professional creative community designed to grow your personal brand, your business, and your network:
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✍️ Other Courses, Templates, and Tools:
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🎙 The Futur Podcast:
https://thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations
Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur
Shorts Playlist:
https://www.youtube.com/@thefutur/shorts
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The Futur c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
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—
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Dave Katague
Futur Theme Music: Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
source
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