Rouse Visiting Artist Lecture: Michael Rock, “Attention Disruption Disorder”

“One of the essential challenges of design is establishing spatial, commercial, conceptual, or ideological coherences in the cacophony of contemporary experience. But if each coherence requires a battle for attention, are we winning or losing? Are we making things better or aggravating the very conditions we’re trying to alleviate?” Michael Rock is a design writer and founding partner of 2×4, a multi-disciplinary design consultancy that works with cultural and commercial clients such as Prada, Nike, Apple, and OMA/AMO from its offices in New York, Madrid, and Beijing.

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