This is a recorded livestream of RIBA Gulf’s live lunch talk with Tala Alnounou on the topic of creative marketing for architects that took place on 25 March 2021.
The theme for this talk was creative marketing for architects and the art of storytelling, followed by a live interactive session. Storytelling and architecture have long coincided. Buildings can hold entire histories within their walls, and architecture embraces our daily activities through indoor and outdoor spaces; telling stories of our culture, our past, the pace in which we develop, how we develop, and beyond.
Being just an architect in its traditional sense is no longer enough, designers must now perform different roles throughout the design process. It is important to become the storyteller at various points in the process to effectively communicate the ins-and-outs of the design itself. From inception to delivery, all stories along the way are worth telling.
Tala Alnounou – Head of Marketing for MENA region, LWK + PARTNERS
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