Relevance in the Age of Social Media – Art Center BOLD 2019 Recap



As a creative professional, how do you thrive in the market today? How far will a good portfolio take you? To be relevant, do you need to have a social media presence? Traditional creative practices are losing relevancy in the age of social media. Advertising is evolving. Content, awareness, attention and influencer marketing prevail.

The Futur in collaboration with Art Center College of Design, hosted BOLD 2019, an immersive, hands-on seminar for creative professionals searching for relevancy in today’s market. Led by renowned photographer and influencer Bonnie Tsang, and online education pioneer and ArtCenter alum Chris Do (BFA 95), this event focused on how to monetize content and build your personal and professional brand.

This seminar is co-organized by The Futur and the team behind BOLD, ArtCenter’s creative entrepreneurship program. BOLD provides dynamic business, entrepreneurship and professional education for our students, alumni, and the greater art and design community with programs focused on the practical tools and techniques needed to succeed in creative industries.

📸 Photography Credit:
Chris Franklin, Jr. & Mo Ismail – www.MOCs.Media @officialMOCs
Anthony Graham
Clifford William Fong

Event by The Futur & ArtCenter:
http://www.thefutur.com
http://www.artcenter.edu

Featuring Bonnie Tseng & Yvette Roman:
http://www.bonnietsang.com
https://www.instagram.com/bonnietsang/
http://yrphoto.com/
https://www.instagram.com/yvetteromanphoto/

#BoldFutur19 #ArtCenter #PersonalBrand #SocialMedia #Marketing #TheFutur

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BOOKLIST –
Essential Reading for Creative Professionals: http://bit.ly/2UtftOb
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Mandarin (Chinese) Subtitles on UiiUii
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The Futur
c/o Chris Do
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Santa Monica, CA 90404
USA


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Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne

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