Redesigning Your Logos – Tips, Grids, and How to Improve Your Lettering

How do you improve your hand-lettered logos? What do you do with the awkward negative space between your letterforms? How do you learn to find the mistakes in your logo designs?

In this video, Chris critiques this hand-drawn script logo by Anthony Banks. Chris shares how laying out guides in Adobe Illustrator can help you see the errors in your typography so you can learn to correct them.

00:20 – Overview
01:02 – Drawing a grid in Adobe Illustrator
01:35 – Matching stroke widths
01:54 – Similar letters share identical parts
02:13 – How to make letters feel cohesive
02:20 – How to treat the overshoots of curved letterforms
03:02 – How to smooth out your curves in Illustrator
03:39 – Checking the legibility of your design
04:08 – How to deal with awkward gaps
04:30 – Why you need to study good work
04:45 – Why you need to reduce points on your path
05:10 – Balancing the logo
05:21 – Matching the thickness of your typography

Featured designer, Anthony Banks:

#LogoDesign #HandLettering #Typography

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Host– Chris Do
Content Director– Matthew Encina
Cinematographers– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
Editors– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Social Team– Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne


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