This very project is exceptional as it does not limit students to the theoretical aspect of industrial design. It stimulates the practical thought process as well. The challenge of the assignment is that students must not only draw, but also produce and package in an absolute professional manner. It is this evolution of thought through to execution that gives birth to such brilliant products.

Once all twelve items are produced and packaged, the future designers redirect their efforts to the marketing and sale of the finished product. This activity involves the conception and building of a kiosk that reflects the image of the product. This element plays an important role in the sale, since it serves as a magnet to potential buyers, especially in the situation where all the students are gathered in the same room for the event that lasts but an hour and thirty minutes. It is at this point that the real success of the product is determined. Finally, after the sale, the project is concluded with a brief financial evaluation in order to determine if the exercise was profitable.

To sum up, the Projet HEC is a project that is much appreciated by the students of the School of Industrial Design. The fact of having the freedom to conceive, design, build and sell one’s own product is very motivating. In addition, the mentors are encouraging, all while providing students with critical, yet constructive feedback. The Projet HEC will be celebrating its twenty years this coming fall so expect a very memorable sale!