Product Management – What is PM and How to Start?



Product Management 101. What is product management and why is it a growing role in the marketplace? How do you become a product manager? What is the role of a product manager? How do you get started in product management? How to get hired as a product manager?

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In this interview with Product Manager, Justin Ziccardi, we talk about Product Management, a rapidly evolving discipline that, according to Hired.com is the highest paid tech role for 2018. 

Justin Ziccardi has almost 15 years of product management experience across emerging startups and fortune 100 companies. He currently leads product management for hardware and software at Tonal, a San Francisco based startup building the world’s most intelligent fitness system.


1:15 Introduction to Justin Zaccardi
2:45 What does a Product Manager do?
3:25 Three Fundamentals of Product Management
4:20 Product Manager’s Responsibilities
6:23 Minimum Viable Product
7:41 Communicating with teams
10:58 “Jobs to be Done”
11:30 Milkshake Manifesto, Clayton M. Christensen
12:28 Adjacent Possible
13:33 Four Qualities of Successful Product Managers
15:17 The Day in the Life of a Product Manager
17:15 How to get into Product Management
21:33 Client Work vs Agency Work
23:53 How much do Product Managers make? https://hired.com/state-of-salaries-2018

Qualities of a Good Product Manager:
1. Translator: Can speak business, design, and tech. They can turn the “why” into a “what”. Meaning they can translate intent into action.

2. Can Prioritize: There are always a hundred possible things a business or organization can do. However a good PM can help direct and prioritize talent and resources to have the biggest impact.

3. Unorthodox problem solver (Curiosity+Empathy+Challenger): A key thing that PMs focus on is solving the problem, by any means necessary.

4. Multi-disciplinary: By knowing a little bit of how things work– in business, design, tech– PMs can have a better 30k ft view of problem-solving. They can help facilitate the resources to move towards solving a problem, simply because they have an idea of what’s possible. This allows the PM to superpower the team and let them do what they do best.

5. Vision and Intuition: PMs keep in perspective of the end goal. This allows them to plan ahead and keep the team productive and aimed towards the right goal.

6. Get SH*T DONE: At the end of the day, a good PM should be able to get things done through resourceful means. You can practice and demonstrate it by shipping your own product. That could be as simple as a small community website up to a product that solves a big problem.

#ProductManagement #Airtable

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