• How to blend the ephemeral element of experience design with the more permanent design of retail and brand interiors
• Considering the digital experience as a connecting factor between a temporary brand experience and the permanent
• What strategies can be adopted to give a retail interior flexibility as well as increased longevity when often they have a limited life span?
• Digital and physical storytelling for brands: the extended role of the designer
Philip Handford, Principal, Campaign
Chair: Edgar Gonzalez, Director Bachelor in Design, IE School of Architecture and Design, EGD Edgar Gonzalez Design
Source by World Architecture Festival
