Why is packaging important? How can design make something look more expensive? Can design change the perception of value for a commodity good?
In episode 5 of the Young Guns 2, Chris reviews the packaging design assignment of the first batch of designers.
Here are the parameters:
• Choose an ethnic food to redesign its packaging
• Do not change the logo or colors
• Must use all type, legal, barcode from the existing package
Judging criteria:
1. Position for high-end clients
2. Appetite appeal
3. Shelf presence
4. Highlight product features
5. Appropriateness
00:13 – Anastasia Vlasenko
12:12 – Annie Yang
28:55 – Maitreyee Kalaskar
36:15 – Meghan Kreger
Thanks to our gear sponsor SONY – See the A6400 footage in later episodes:
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Follow these designers’ journey on Instagram:
https://www.instagram.com/anastasiavlasenko_/
https://www.instagram.com/anniieyangdesigns/
https://www.instagram.com/maitreyee.k
https://www.instagram.com/mindfulpursuits/
https://www.instagram.com/monikapern/
https://www.instagram.com/ria.hardcastle/
https://www.instagram.com/tos.adeniyi/
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#FuturYoungGuns #GraphicDesign #Critique #Review #PackagingDesign
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