Office Hours – Fall Curriculum with Andrew Hochradel & Nick Longo – Episode 5



Join designers Nick Longo and Andrew Hochradel for a live design sprint on Adobe Office Hours. Today they’ll share their pro-tips on process and workflow. Tune in!

Join the Adobe Student Discord channel: http://bit.ly/FallSemester-AL
Class Syllabus: https://assets.adobe.com/public/c49bf39e-59e2-4e1b-5b55-f2b10af833a8

Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco

Nick Longo is the creative executive behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo

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Join us LIVE on Behance: https://www.behance.net/live/adobelive

Chapters
00:00 Start
2:20 Explaining Design Sprints
6:20 Nick Starts Designing a Luxe Candy Brand
8:45 Font Pairing
13:35 Creating a Lollipop Logo
18:15 Picking Color Palettes
25:25 Word Association with Andrew
28:00 Text Effects in Illustrator
33:45 Andrew’s Goblet Icon
35:50 Picking Color Palettes
40:45 Logo Review
42:50 Q&A with Chat

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