From sketch to vector, Office Hours will be taking you through the logo making process so that you can create your own!
Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco
Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo
Join the Adobe Creative Career Discord Server: https://discord.gg/ubAVbqZE
—–
Join us LIVE on Behance: https://www.behance.net/live/adobelive
00:00 Start
02:53 Logos – Logo design types
08:10 Pieces of a logo – Symbols, Icons, and Index
10:08 Logo Design: Must Haves
12:29 Logo Design: Mistakes
16:47 Logo Design: The Good
19:11 Logo Design: Principles
25:08 Nick creates a logo from a sketch
30:59 Andrew creates a logo from a sketch
36:47 Nick explains his trident construction
39:28 Andrew explains his trident construction method
42:33 Redrawing over logo – smoothing tool
46:09 Nick continues his logo – working with type – reflect tool
51:00 Promo for what’s to come on Office Hours
53:58 Nick refines the logo
source
