Office Hours: Creative Basics 101 – Finding The Idea

Join Office Hours as we start Creative Basics, a free online class to help you go from novice to no fear in one year! In this episode, we will break down ideation and the creative process to help you maximize your creativity.

Join the Adobe Creative Career Discord Server:

Andrew Hochradel is a freelance brand identity designer based in Southern California:

Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more:
Join us LIVE on Behance:

00:00 Start
02:46 Creative Basics overview
11:43 “The show actually starts” – what is ideation
15:05 Everyone solving the same problem – design thinking
20:30 Eliminating preference from the equation
21:26 Creative process
23:50 Brainstorming
28:35 Brainstorming best practices
42:05 Bad Ideas – There are no bad ideas
44:49 Good Ideas – Tell the story
46:42 Andrew’s brainstorm process
50:01 Our Idea – Mythical Rescue Cafe
51:48 Upcoming on Office Hours
53:59 Giveaway!


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