The new Range Rover Evoque is an example of “reductive design”, claims Land Rover chief design officer Gerry McGovern in this exclusive movie Dezeen produced for the British car brand.
Land Rover unveiled its new Evoque car in London today. It is an update to the compact sports-utility vehicle (SUV) that the automotive brand launched in 2011.
The original Evoque is the smallest and fastest-selling member of the Range Rover family of luxury SUV vehicles.
Land Rover chief design officer McGovern claimsthat this success led to a design evolution, rather than a revolution, for the new car.
“The Evoque is a very important vehicle to us,” he says in the movie, which Dezeen filmed for Land Rover at its headquarters near Coventry.
Read more on Dezeen: https://www.dezeen.com/?p=1288465
WATCH NEXT: Land Rover unveils drone-equipped Discovery for search and rescue operations – https://youtu.be/NVf9uUJV7QY
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