New luxury hotels in Dubai "whisper rather than shout" | AHEAD MEA Awards | Dezeen

High-end hotels in the Middle East are becoming increasingly refined and understated, say AHEAD MEA jury members in this movie Dezeen produced for the awards programme.

The AHEAD MEA 2018 awards, which took place last month at The Meydan Hotel in Dubai, celebrated the best in hotel and resort design across the Middle East and Africa.

It is the hospitality awards programme’s second year in the region, which saw an increased number of “understated luxury” hotels win prizes, according to the judges.

“I sense a bit of a backlash against the fast-fashion school of thought when it comes to hospitality design,” said Pallavi Dean, jury member and founder of Dubai interior design studio Roar.

“I think the gimmicky selfie, Instagram culture has taken a back seat now and we’re creating spaces that are timeless, that are crafted beautifully.”

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